Pro tip: Don’t go into this or ANY of these strategies with the energy of “If I do this, then they’ll have to return the favour” or “First i’ll do this, but just to get the conversation going so I can start talking about what I do with them”.
Today’s topic is how to get leads without throwing tons of money down the drain. When new customers first come to us at Ninjodo, 80% of them have either a lead generation or sales conversion issue (or both).
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
Have you ever noticed that when you first join an email list, you tend to read almost every email? But then, over time, you start to lose interest and read less and less—even if you don’t unsubscribe?
We’ve got several spots for CTAs here on the Buffer blog. They’re currently set to send visitors to sign up for Buffer, and we may adjust them to focus on email in the near future. If you scroll down just right on the Buffer blog, you can see all of our CTAs at once.
1) Remove the advertising — it’s distracting to visitors, risks taking them off of your website and out of your sales funnel, and it hurts credibility (i.e. most of the big name ecommerce website don’t have 3rd party ads because the product is the “ad”)
My friends at Harpoon are so thoughtful, aren’t they? This simple, timely email really does feel like it’s coming from a friend, which is why it’s so effective. In an age of email automation, it’s easy for email campaigns to feel a little robotic. And while I’m certain that this email was, in fact, automated, it feels really human.
If your answers are well written and give good value, you’ll attract what’s called an Upvote which helps to move your answer to the top of the list of answers. Click on this link to see how we answered this question.
Double check yourself, before you double wreck yourself. Make sure everything you send to a company, whether a résumé, an email or a portfolio, is good to go. Double check your grammar and wording, and for God’s sake use spell check! This is especially important when it comes to the company’s name. Don’t spell their name wrong and be sure to type it how they type it (e.g. Problogger, not Pro Blogger).
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.
Speaking engagements are a great way to establish your company as active in the community, but you can also weave into your talk the idea that more information can be found on your website. Offer free consultations in exchange for signing up for your newsletter and emails.
You may also notice that Chen takes a different approach to social proof. He does not advertise the number of subscribers to his list but rather mentions recommendations from Wired magazine and 500 Startups.
That e-book or buying guide you created to establish thought leadership in your industry can also help build your email list. When visitors to your website request a free download, ask them to complete your opt-in form in order to download.
Unlike Grasshopper, Basecamp has changed a lot since I last wrote. They continually test new designs. Their homepage is always changing. They show a lot of social proof. There’s a lot of focus on problems they can solve. They’re very visual. They use a lot of cartoons and drawings.
Be sure to look at the tech support offered by each of these companies, as I felt many weren’t as available as I would have liked. You’ll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can’t solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.
Some student accommodation comes with a drive or garage. If you aren’t using your parking space and you live in a busy area then you might be in luck. There are plenty of people that may work in the city centre and are fed up of paying through the roof for daily parking.
2) Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an “Email to a Friend” button in your marketing emails. That way, you’ll gain access to fresh networks, friends, and colleagues who might sign up for your list. At the bottom of your emails, include a “Subscribe” CTA as a simple text-based link so that those receiving the forwarded emails can easily opt-in, too.
I so often forget that people can sign up to an email list in places other than an email capture form on my site. Depending on your email software, there is likely a landing page devoted to acquiring email signups. You can get the link and share it in a huge number of different places like email signatures, social media messages, and guest blog bios.
Remember, you only want to send communications that your prospects WANT to receive. The goal is to offer value to the prospect – not sales jargon. They will make their own decision on whether or not to buy from you – your job is to prove you’re worth it.
I believe in the saying that “content is king” when it comes to getting more audience for your website. E-mail subscribers will continue to visit one’s site if they find something in the website that’s informative or entertaining for them. Once that’s established, a website owner can start building his/her e-mail list. I think these are effective strategies you mentioned in your post to effectively grow one’s subscription list.
Drift’s sales funnel is effective because of its easy, direct path to setup. They only ask for your email address to start using the service. You don’t necessarily have to add your credit card information. They mention that thousands of other companies use Drift (us included), and mention some of the bigger ones by name.
IZEA – IZEA works in addition to a blog or on its own. You get paid to blog, tweet, take photos and take videos. The pay is mostly based on your following, so if you want to make money with your tweets, you’ll need to grow you Twitter following. Likewise, if you want to make money with blogs, you’ll need substantial blog traffic (more on blogging below).
In this post, I’ll explain more about what I mean by that. To put the rest of your funnel together, I’d also recommend you download our free pack of 6 campaign-funnel diagrams (with clear explanations, of course) designed to accomplish different goals. You’ll also get a video walking you through setting up a Micro Funnel (more on that later). Click below to download them all now:
Make more money selling photo subjects that have fewer search results but you feel would have some demand. It might be a good idea to test them out in print first yourself (get free photo prints here).
Remember that this is perceived value, so giving people things that cost you anything (except time) can still have this same effect. Apply this to your email marketing efforts by surprising subscribers with free stuff. Blog posts don’t count, because there is no surprise there; people EXPECT them to be free.
Lead nurturing by email isn’t the only method you can use to get more out of site traffic. You can also use retargeting systems such as AdRoll to display ads for your business on popular websites to people who have already visited your website, signed up to your database or made a purchase. Tailor your messaging depending on where they are in the sales funnel.
The reason that doesn’t work is because most people have no idea what an “open rate” is, they just want to know that they are in good company with thousands of others. You’re assuming the average reader knows marketing metrics.
There are two options: pro pricing and free signup. Signing up is as simple as possible. You just need to create a username and password. Once you get in and start using their tools, you’ll have to upgrade. The free account limits the number of forms you can use. When you hit that limit, you’re requested to upgrade. Otherwise your account won’t work.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Most pawnshops will buy your CDs and DVDs, although they will pick and choose which ones they’ll take, and they won’t pay much. Expect to get a dollar or less for each one — so you’ll want to combine this strategy with a couple of others. But hey, every dollar counts!
Hi, Mike! That’s a really awesome question. My gut is that buying a list of any sort would be considered quasi-black hat in terms of email strategy. MailChimp does not allow purchased lists, and I totally get the reason why. Those kinds of lists are definitely high-risk for being marked as spam. It’s great that you’ve avoided the spam flag so far. Maybe your volume is keeping things below the radar? Typically when you hear about purchased lists, it’s companies who buy huge lists and email everyone on them all at once. Definitely a recipe for spam flags. My rule of thumb is to always have someone’s permission before emailing. I’m sure there are other schools of thought out there, too. What’s your intuition on this?
I appeared on Neil Patel’s blog a while back; he dissected my old email pop up form from like a year ago. An idea was sparked. Here we are; I added said form to my blog yesterday, where I will offer smart blogging tips, 1080 p videos of tropical paradises where i travel plus a bunch of eBook and audio book releases when they come out.
This is also called a “content upgrade”. If your incentive upgrades the existing content in the blog post, your reader is more likely to click the link to the landing page and provide their email to download the incentive.
In practice, the form validation of some web sites may reject special characters such as “+” in an email address – treating them, incorrectly, as invalid characters. This can lead to an incorrect user receiving an e-mail if the “+” is silently stripped by a website without any warning or error messages. For example, an email intended for the user-entered email address email@example.com could be incorrectly sent to firstname.lastname@example.org. In other cases a poor user experience can occur if some parts of a site, such as a user registration page, allow the “+” character whilst other parts, such as a page for unsubscribing from a site’s mailing list, do not.
I agree with you James, Popup techniques should be used carefully but we cannot ignore the fact that these techniques grow email lists.The plugin tools allows the user to create attractive website, subscription forms, etc. to capture the attention of the website visitors instantly. Layered popup, GetSiteControl, SumoMe, Pippity, OptinMonster, etc. are few such tools that are present in the market and are widely used email marketers all over the world.Read a blog in EASYSENDY PRO which emphasize on the tools you can use to grow email lists.
Hit send and post emails to your social networks (we’ll suggest the captions and images) all at once. Our real-time tracking tools report who’s opening, clicking, and sharing your emails and social posts, so you can plan your next steps.
If a visitor gets through your entire website without opting in, grab them one last time before they go. Set a lightbox to appear asking for an email address whenever someone is about to navigate away from your website or blog.
Your most responsive subscribers are arguably your biggest fans. They are more likely than the average subscriber to want more email from you, and they’ve proven that they tend to act on those emails.
EG: “Last week a customer bought this reel and took it for a spin when he was fishing over at Rottnest Island – he ended up catching an 8 kg Jewfish. He brought in a picture yesterday – I’ll show it to you”.
In practice, it works this way: when we have a sufficient number of prospects, we copy them to a new Excel file, we save it as a CSV file and import it to the application Woodpecker.co, which helps us establish contact with potential customers.
With Facebook, you may like to try a different strategy. Instead it could prove beneficial to build awareness of your business first using fishing videos, catch of the day, fishing tips and more. Then mixing those with direct calls to action and also promoting your lead magnet (more on lead magnets next). This will build your database of potential customers.
Set up the site. Choose a website building platform, such as WordPress, Joomla or Drupal. Next, choose a domain name and web hosting for your site. The domain name is your web address. Web hosting is a service that connects your site to the internet. Once you have your domain name and web hosting, go to the control panel of your hosting account and install your website platform. Design your website by choosing and installing a theme.